Buick trademarks new logo

Buick has submitted a trademark application for a new symbol, according to documents to start with noticed by CarBuzz.

An application filed March 16, 2022, with the United States Patent and Trademark Place of work (USPTO) displays a variation of the automaker’s conventional tri-defend brand, which dates again to 1959 and has been mildly current given that then. The ring all-around the shields in the present emblem is absent, and as an alternative of getting organized at an angle, the shields are facet-by-side. Buick may perhaps be heading for a additional streamlined appear, identical to Cadillac when it dropped the wreath from its logo in 2014.

The application aims to deal with “motor automobiles, specifically vehicles” and “digital crucial fobs for cars,” as effectively as a lot of categories like mugs and apparel. If Buick definitely is setting up to transform its brand, one would assume the trademark to protect any feasible occasion where the new logo may possibly be applied, following all.

Buick hasn’t confirmed strategies for a new emblem, even so. Automakers on a regular basis bombard the USPTO with applications, ranging from car or truck names to new tech capabilities, that really don’t usually get employed on creation motor vehicles.

Buick by itself just lately trademarked the Electra title, a typical title from its previous. Even though the Electra identify as used to a recent notion auto for China, the automaker has provided no indicator of long term plans for a new Electra generation model.

The brand name is slated to launch at least two electric SUVs by 2023. Just one will have standard proportions, when the other will have a extra coupe-like profile, according to a 2020 GM announcement. Will they sport a new symbol when they debut, and will a single be named Electra? It would seem to be to fit. Continue to be tuned.